For over 20 years, Candice Mueller has helped technology companies highlight their unique strengths to connect with customers and stand out in competitive markets. Her career highlights include:

• 20+ years in global marketing & customer experience leadership. Lived & worked in London, France & USA.
• Led product marketing functions through successful IPO (Freshworks) and Salesforce acquisition of Vlocity.
• Established sales and marketing performer in high-growth companies

Currently, Candice is a advising executive leadership on go-to-market strategies for positioning, pricing, lead generation, ICP development, market segmentation, sales, and customer success. She also consults on the integration of Generative AI and LLM capabilities for product launch strategies to create market differentiation.

Candice also works to deliver GTM programs for foreign companies looking to grow within the United States - from messaging & positioning to campaign execution by offering marketing-as-a-service at a fraction of the cost of building it.

Connect with Candice on LinkedIn. She'd be delighted to learn more about your growth & GTM goals.