EP2: Data, AI & The Future of Digital Marketing

"SEO isn't dead - it's evolved! Think of it now as Search Everywhere Optimization." - Joe Bresler

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In Episode 2, host Julie Ann Castro sits down with seasoned growth marketer Joe Bresler to unpack how data and AI are reshaping digital marketing. They dive into the realities of performance-driven strategies, the power of AI in modern attribution, and the evolving nature of SEO across platforms. Joe shares hands-on insights from his marketing leadership at companies like AWS and Informatica, providing a practitioner's lens into what's working today. The conversation also addresses the importance of keeping human creativity at the center of increasingly automated marketing ecosystems.

• Marketers must balance hyper-targeting with AI's need for large datasets to deliver optimal outcomes.
• Traditional attribution models are giving way to real-time, data-driven AI models that demand trust and transparency.
• The digital platform landscape is expanding rapidly; picking the right one for your audience is more important than ever.
• SEO has transformed—success now depends on optimizing content across all platforms, not just search engines.
• Human creativity and critical thinking remain irreplaceable, especially when guiding AI tools and interpreting their outputs.

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00:01: Introduction to Real Growth Conversations

00:10: Welcoming Joe Bresler

01:16: Why Data-Driven Marketing Is Essential in Uncertain Times

04:51: Beyond Dashboards: Evolution of Attribution and AI’s Role

07:07: The New Rules: Platform Proliferation and Budget Impact

10:28: Redefining SEO as “Search Everywhere Optimization”

13:30: The Power and Pitfalls of Generative AI

15:33: Blending Data and Creativity: Keeping Humans in the Loop

18:21: Future of MarTech: Agentic AI and Automation

21:32: Episode Close