Position. Focus. Grow.

Maximize growth by connecting buyers to your unique value

How clear is your value to the customers you serve?

"97% of messaging and content doesn’t move prospects through a buying journey."

Is your market strategy limiting your growth potential?

Most companies rely on a few growth levers while facing internal complexity of competing priorities, disparate data, disconnected channels, and urgent to-dos. Despite this complexity, you strive every day to grow your business in the most efficient way possible.

How we help

Unify Your Go-to-Market Around Customer Value

Benefits of Real Growth Collective journey line

Uncover New
Potential

Tell an impactful story to broaden your influence.

Accelerate Win Rates

Sharpen your message to win more, faster.

Grow
with Focus

Unify teams on a clear path to growth.

Candice Mueller

Founder & Go-to-Market Advisor

About The Real Growth Collective

For over 20 years, I’ve helped technology companies highlight their unique strengths to connect with customers and stand out in competitive markets.

At the Real Growth Collective, our approach begins with an in-depth understanding of your business and customers. We bridge your product innovation & services to meet customer needs with a clear brand story, laying the foundation for cohesive marketing programs that take buyers on a journey.

As a result, you bridge solutions to desired customer outcomes and align internal teams with clear positioning.

Our Services Are Tailored to The Unique Value That
You Bring to Customers

We help you build lasting growth by bridging product innovation to customer outcomes which empowers you to become crystal clear in communicating your brand’s value.

Table of black avatars of people, one is blue with a magnifying glass over it

Clarify Customer Motivations

Target ICP & Market Segmentation

Identity what motivates your ideal buyers and align your solutions to their desired outcomes.

Position with Purpose

Brand Value & Storytelling

Clarify your brand’s purpose & connect your company’s mission to what matters most for customers.

Laptop with flow chart coming out of it to show various marketing activities

Tailor Marketing CAMPAIGNS to Buyer Needs

Full-Funnel Marketing Campaigns

Unify marketing & sales to solve customer problems across inbound & outbound journeys.

Line of blocks with products on them, one with a star being brought forward

Understand & Adapt to Customer Feedback

Customer & Market Insights

Capture customer and market insights to strengthen your roadmap, GTM strategy & value proposition.

Person on stage presenting a new product

Grow Customer Adoption

Product Launches & Showcases

Maximize the visibility of your innovations and unify all functions for a flawless product launch.

Several computer screens showing a software product

Amplify the Value of Your Innovations

Product Naming & Packaging

Make the value of your products instantly recognizable by how you name and sell packaged offers.

Team working on marketing plan at a table with papers and laptops

DefinE Hallmark Moments to Grow Faster

Go-to-Market Advisory

Gain personalized guidance on your positioning with clear value propositions focused on customer needs. Accelerate execution by aligning all functions around your buyer's journey.

Book a FREE 20-MIN call

How We Work with You

We work directly with your teams in a high-touch, highly transparent engagement focused on value creation. We offer flexible packages for all stages of growth, including:

Project-Based

Best to support niche marketing needs and interim GTM programs such as:

Target ICP Development
Product Launches
Brand Storytelling & Sales Collateral
Full-Funnel Campaign Planning
Voice of Customer Programs

BOOK A 20 MINUTE CALL

Retained Engagement

Best to support ongoing marketing programs and strategic GTM initiatives.

Marketing Strategy & Planning
Product Naming & Packaging
Organizational Design & Development
Buyer Journey Development
Ongoing Marketing Program Roll-Out

BOOK A 20 MINUTE CALL

FREE RESOURCE - FY25 Go-to-Market Guide

Check out our FY25 Go-to-Market Guide to learn the top considerations and best practices for developing your integrated sales and marketing plan.

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Real Growth Collective GTM Guide Book Cover

Testimonials

"In her role at Vlocity and Salesforce, Candice owned the successful GTM launch of our Media platform and her contributions drove consistent YoY growth across our Communications industry footprint."

Christopher Dean

GM Salesforce Communications & Media

"Candice is one of those people who cares genuinely about her job, her contributions and the impact she is making. She is a consummate product marketer and I would hire her in a heartbeat."

Arvindh Balakrishnan

SVP Product Marketing, Oracle